Rob Kay appointed Creative Director of AiLive Inc.

Rob Kay, Lead Designer of Guitar Hero and Rock Band, appointed Creative Director of AiLive Inc.

September 17th, 2008 (Mountain View, California) AiLive Inc. announces today the appointment of Rob Kay as Creative Director of AiLive.

Rob Kay is one of the most acclaimed and innovative designers working in the game industry today. At Harmonix Music Systems Rob worked as the Lead Designer of the award-winning, multi-million selling hit, Guitar Hero^TM, which revolutionized the music games genre and gave birth to a billion-dollar franchise and cultural phenomenon. Rob was also the Lead Designer of the award-winning, multi-million selling hit, Rock Band^TM, which pushed the genre to new heights with its electrifying combination of co-operative play and innovative peripherals. Both games have won many coveted design awards, such as the Academy of Interactive Arts and Sciences "Outstanding Achievement in Game Design", "Outstanding Innovation in Gaming" and "Game of the Year".

"AiLive is thrilled to welcome Rob to the AiLive team," said Wei Yen, Chairman of AiLive. "He is a uniquely talented individual with a track record of game design achievement that is hard to match. We are excited by the prospect of working with Rob. The combination of his game design strengths with our unique, real-time machine learning technology will produce new and exciting entertainment experiences."

"AiLive is an innovative company," said Rob, "with jaw dropping AI technology that learns directly from people as they play games. This technology revolutionizes the relationship between players and game characters and has the potential to unlock new genres of game play. I'm excited to join the AiLive team and look forward to exploring this fascinating new space with them."

About AiLive Inc. (www.AiLive.net): A leader in Artificial Intelligence for entertainment, AiLive's vision of video games is natural engagement and personalization through player participation. AiLive is best known for its LiveMove^TM series of products and its collaboration with Nintendo ^TM in creating the Wii MotionPlus ^TM accessory. AiLive was founded in 2000 in California, by a unique world-class team of AI experts, machine learning Ph.D.s, and game industry veterans.

For media inquiries, please contact: <media@ailive.net>.